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HAPPY PAVONE BDAY
20 May 2026
My journey with Pavone didn’t begin with a business plan, but with an endless search for lingerie that truly felt good. Lingerie that was beautiful without being uncomfortable. Lingerie that was woman-friendly, made for real bodies, real days and real women. After years of searching and being disappointed time and time again, I came to a realization: if it doesn’t exist, then I will create it myself.
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MY FAVOURITE PUB GOING DOWN
06 Feb 2026
Robbie Williams' quote about his childbirth experience with his wife; “It was like my favourite pub going down” was how I viewed my pub at that moment from a mirror between my legs. Sitting withou
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HORMONES
06 Feb 2026
There. That's a relief. Recognisable? I think so. After all, we all have them, hormones, also called demons by me, are in all beautiful women's bodies. And we cannot live without them, they accomplish
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BUSINESSMODEL
06 Feb 2026
But.. I won't be Janneke if I don't keep focusing on the future. After all, there are still so many women to reach, I want to grow, develop and expand to other countries, help men with fine boxer shor
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YOU NEVER FAIL UNTIL YOU STOP TRYING
06 Feb 2026
That night I dream. Mum takes my head in her hands and kisses me with her red-painted lips. Her dark eyes look at me piercingly and she points to a clock. A small smile curls around her mouth. ‘Even
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