HAPPY PAVONE BDAY

My journey with Pavone didn’t begin with a business plan, but with an endless search for lingerie that truly felt good. Lingerie that was beautiful without being uncomfortable. Lingerie that was woman-friendly, made for real bodies, real days and real women. After years of searching and being disappointed time and time again, I came to a realization: if it doesn’t exist, then I will create it myself.

But behind that search, there was more.

I am one of the many women who has experienced sexual violence. In the period that followed, my relationship with my body changed profoundly. Comfort was no longer a luxury but a necessity. Softness, breathability and a sense of safety became essential. Beautiful lingerie made from synthetic materials became unbearable, not only mentally but physically as well.

That experience is the foundation of Pavone.

When I launched Pavone in 2019, I knew one thing for certain: lingerie should never work against you. It should support you, protect you and respect you. That is why Pavone underwear is made from the very best bamboo. Not because it’s a trend but because it is exceptionally soft, breathable and gentle on the skin. Because it moves with your body instead of restricting it. Because lingerie can also be a form of care.

What started as a personal necessity grew into a brand. And now we are heading into our seventh year, something that still feels surreal to say.

Above all, I feel gratitude. Deep and sincere.

Grateful for every woman who has discovered Pavone, tried it and worn it. For everyone who placed an order, wrote a review, sent a message or recommended Pavone to a friend. Your trust touches me every single day.

Pavone grew in the Netherlands, where my roots are. But it continues to amaze me to see how the brand has also found its way to women in Germany, Belgium, Austria, Spain, Italy, France, UK, Ireland, Switzerland and even the United States, Canada and Australia. The idea that something that once came from such a personal need now reaches women all over the world fills me with an overwhelming sense of pride and humility.

What makes Pavone so special to me is that it has always been about more than lingerie alone. It’s about feeling good in your own body. About comfort without compromising on beauty. About softness and strength being able to exist side by side. And above all: about listening. Listening to what women truly need.

Your stories, feedback and honesty have shaped Pavone into what it is today. Every design is created with care for detail, for fit and for wellbeing.

Seven years of entrepreneurship also means challenges. Doubts. Difficult decisions. Moments when I questioned whether I was on the right path. But time and time again, there was reassurance in a message, an order or a woman writing: “This is finally lingerie that makes me feel safe and like myself.”

That is why Pavone exists.

To everyone who has followed Pavone from the beginning and to everyone who has only just discovered us: thank you. For your trust, your loyalty and your openness. Pavone would not exist without you.

I look back with pride but even more so, I look ahead with love and confidence.
Because this story, our story, is far from over.

With gratitude and lots of love,

Janneke