ABOUT PAVONE

The face behind Pavone Lingerie is that of Janneke Schellekens. Janneke has lived in several places in Europe and South America, and it was in Italy in particular that her passion for fashion was ignited.
A few years ago Janneke started at the fashion academy in Amsterdam and then set up her business. She is immensely proud that everything that is her passion is reflected in Pavone.

Pavone is the Italian name for peacock; the peacock stands for pride, beauty, elegance and strength. As a designer, Janneke is critical and strives for perfection. She now works with a team of passionate professionals, challenging each other every day to strive for the maximum achievable.

In 2019 Janneke launched her first collection for women, this collection has since expanded and is delivered in the Benelux and Germany. In 2023, Janneke also launched her first men's collection made from bamboo. This collection also proved to be a resounding success. Janneke continues to expand and improve her products and collections.

In an ideal world, Janneke wishes that taboos such as urine loss and LS would be broken for both men and women.


'My dream is to change the world of lingerie and break taboos'.